Services

Start with a new chapter.

End with an impact.

We’ve made it our priority to inspire clients and communities – by pushing boundaries, engaging stakeholders and designing state-of-the-art communication solutions. And ultimately – creating impact.

Corporate Communication

Communicating a vision, values and goals in an engaging way is paramount to any company or organization – and it creates a strong corporate reputation. Through strategically driven activities, we help businesses and organizations create a unique image that ensures corporate recognition at all times. By respecting the two-way communication flow with the environment and stakeholders, we enable our clients to control and manage their reputation, on their way to reaching their business goals.

Let’s improve your corporate recognition and stakeholder engagement plan.

Our services include both external and internal audiences.

External Communications:

  • Image Development
  • Reputation Management
  • Reputation and Stakeholder Mapping
  • Financial PR
  • Change Management
  • Local Community Relations
  • B2B Communication
  • Corporate Social Responsibility
  • Media Relations
  • Communication Training & Coaching
  • Government Relations

Internal Communications

  • Strategic Communication Consulting
  • Communication Training: Planning and Development
  • Internal Community Relations
  • Soft Skills Training
  • Team Building
  • Event Management

Brand Communication

Brands are our passion.

The story about a brand or product plays a major role in its positioning – whether we are talking about an existing or new product or service. A carefully planned and well executed communication around product values that uses various PR tools for an integrated approach, and a unique storytelling, help increase consumer awareness and brand recognition.

Let’s make your brand more impactful.

Our services that focus on brands:

  • Brand and product positioning
  • Strategic Planning and Market Positioning
  • Brand development
  • Brand workshops
  • Stakeholder Relations
  • B2C Communication / Consumer Communication
  • Tactical, creative and launch plans

Crisis Communication

Protecting your reputation means protecting your business. And this starts even before an incident or a crisis occurs. What you need to focus on are stable stakeholder relations, a solid risk assessment, crisis action plans and a crisis manual. A central crisis communication plan is a necessary strategic document without which the business risk increases greatly; and it can reduce the negative impact.

We’re crisis communication experts and have already helped several companies and brands prepare for or overcome crisis scenarios – from product recalls to accidents, up to natural disasters and other scenarios.

Is your organization crisis-ready?

Chapter 4 covers the following crisis communication services:

  • Crisis Comms and Crisis Scenario Training
  • Media Training (Spokespeople preparation)
  • 24/7 media monitoring
  • Crisis Communication
  • Strategic Advice and Crisis Management
  • Local Community Relations
  • Stakeholder Engagement Plans
  • Crisis Manuals

Business & Marketing Comms Consulting

Are you planning to enter a new market in the region? Or do you wish to broaden your range of services and products? Or do you simply need a fresh and neutral view on management issues?

We’re happy to be your sparring partner.

Our Business Consulting and Marketing Communications Consulting services include:

  • Management Consultancy
  • Project Management
  • B2B and B2C Advisory
  • Market Entry Strategies
  • Multicultural Marketing
  • Grassroots Campaigning
  • Competitor Benchmarking
  • Financial PR
  • Investor Relations
  • IPO Consultancy
  • Product Lifecycle Management

Influencer Relations

Influencers have increasing importance in our daily lives. Their credibility vs. traditional media channels is high and they are good in motivating people and connecting them with brands and products in the B2C sector. However, they also can have a thought leadership role in the B2B space, which makes them an important stakeholder – one that plays according to their own specific rules. With positive or negative shitstorms, they can move mountains.

This is exactly why it is important to develop long-term relationships with online and market influencers for your company or organization.

Do you already have an influencer marketing strategy?

Digital Communication

Digital communication channels, such as social media, are an essential part of any communication strategy today. This is the result of constantly changing trends as well as our daily habits. Digital communication offers exceptional accuracy in not only delivering messages to targeted and precise audiences, but also detailed measurement and ROI.

Have you already defined the best mix of owned, earned and paid digital channels for your company or organization?

Our digital communication services include:

  • Digital Communication Strategy Set Up
  • Social Media Content Creation
  • Digital Footprint
  • Tone of Voice Analysis
  • Social Media Channel and Content Management
  • Social Media Training
  • Digital Tools Mix
  • Digital Stakeholder Relations
  • Blog Management and Curation
  • Digital Marketing
  • Website Creation

Video Storytelling

Have you wondered why video content is so popular and important? Because people define themselves and their environment through stories. And because video is the perfect format for telling these stories in an engaging way. Research proves: customers search for products, but in the end, they buy a story.

Depending on several factors, there are different options:

So, let’s tell your story through an impactful video.

  • Corporate movie
  • Explainer video
  • Classical advertising video
  • Video case study
  • Event video
  • Webcast
  • Podcast
  • and more

You can check out some of our latest videos here:

Our videos

Training Academy

The Chapter 4 team has extensive experience in planning and organising customized communication trainings. Skilled PR consultants develop special programmes and workshops that are tailored to the needs and requirements of our clients. The courses vary in terms of topic, concept, structure, content, duration and language. But they always combine theory with practical exercises.

Are you ready to expand your skills?

Some of our training modules:

  • Media Training
  • Crisis Communication Training
  • Crisis Scenario Training
  • Internal and External Comms Training
  • Social Media Training
  • Influencer Relations Training
  • Social Selling Training
  • Internal Communications Training